The waiting pays off
PayLife press release 14th march 2012
PayLife presents new generation of credit cards
These days, a lot of people own state-of-the-art computers, make calls using iPhones and drive
fuel-efficient cars. As the market has developed, consumers have been demanding more and more. But
have their credit cards – their preferred means of payment – kept pace with the requirements of the
modern world?
Imagine a card ...
… that keeps on evolving
… that is modern, contemporary, new, innovative and distinctive
... that has a great design and special features that make paying a pleasure
… that marks out the holder as a person of distinction
… that remains affordable despite all of this.
… that keeps on evolving
… that is modern, contemporary, new, innovative and distinctive
... that has a great design and special features that make paying a pleasure
… that marks out the holder as a person of distinction
… that remains affordable despite all of this.
“The card that does all of this is PayLife Black. It’s a new generation of credit cards with
uniquely impressive performance that evolves continually – just like our customers,” says Peter
Neubauer, Chief Executive Officer of PayLife. “We are redefining the nature of the credit card with
PayLife Black”, he continues. “This is a living credit card, one that will set new standards. I’m
convinced this product is arriving at the right time, and it will be a success. After all, a lot of
consumers have been waiting for a card exactly like this one.”
PayLife is raising the bar in the card sector through innovation. With new functions and
services added to PayLife Black twice a year, cardholders can expect the ultimate in payment
convenience at all times as well as outstanding customer care – ranging from unbeatable travel
insurance to contactless payment and other new developments.
The Black Bonusflight
One very special feature of the new credit card is the Black Bonusflight: PayLife Black cardholders who use their cards for transactions of € 7,500 or more in any one year automatically receive a voucher entitling them to a free return ticket to a European city (airport charges and taxes included). In other words, Black Bonusflight flies customers to a European city. In spite of the many features it offers, the annual fee for the card is an affordable € 92 – and the flight deal more than covers the cost.
One very special feature of the new credit card is the Black Bonusflight: PayLife Black cardholders who use their cards for transactions of € 7,500 or more in any one year automatically receive a voucher entitling them to a free return ticket to a European city (airport charges and taxes included). In other words, Black Bonusflight flies customers to a European city. In spite of the many features it offers, the annual fee for the card is an affordable € 92 – and the flight deal more than covers the cost.
An experience in every sense
PayLife Black delivers much more besides. Aside from being a statement of individuality, quality and love of life, the Black experience is the entry ticket to a Black World of fascinating experiences that money can’t buy. Four times a year, PayLife Black cardholders also receive the excellent Black Journal – a magazine that takes readers on a trip around the globe, revealing the beautiful and absorbing people, places and events of this world.
PayLife Black delivers much more besides. Aside from being a statement of individuality, quality and love of life, the Black experience is the entry ticket to a Black World of fascinating experiences that money can’t buy. Four times a year, PayLife Black cardholders also receive the excellent Black Journal – a magazine that takes readers on a trip around the globe, revealing the beautiful and absorbing people, places and events of this world.
The best protection
PayLife Black means outstanding travel cover:
PayLife Black means outstanding travel cover:
- Health insurance for foreign travel up to EUR 1,000,000
- Emergency return transport costs 100% covered
- Personal liability insurance for travel up to EUR 1,000,000
- Trip cancellation up to EUR 3,000 annually with no excess
- and much more
Always state-of-the-art
With PayLife Black, customers benefit from the very latest technical developments:
With PayLife Black, customers benefit from the very latest technical developments:
- Contactless: fast, secure, contact-free payment at all participating outlets around the
world
- PIN first: confirmation of all payments by PIN code rather than signature (on request)
- Online and SMS services: stay informed at all times, wherever you are
- PIN first: confirmation of all payments by PIN code rather than signature (on request)
- Online and SMS services: stay informed at all times, wherever you are
Black cardholders are people who appreciate design, quality and lifestyle. The unique
marketing for PayLife Black recognises this aspiration, inviting viewers to immerse themselves in
emotion, sensuality and beauty. A campaign of a kind never before used for a credit card makes use
of highly unusual imagery and advertisements to guide the eye to the missing piece, and something
that has been worth waiting for: PayLife Black.
Neubauer has no doubts: “Our slogan – bringing life to your card – has never been so apt.”<
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PayLife Black is available for €92 from participating branches of Volksbank, Raiffeisen Bank,
Hypo Bank, Sparda-Bank, Oberbank, Bank für Tirol und Vorarlberg, Volkskreditbank and all
participating private banks in Austria – including, of course, PayLife Bank.
PayLife is the market leader and the number one choice for cashless payments in Austria. PayLife
is synonymous with convenient, simple and secure card payments as well as customer focus and
reliability.
Whether payment card, PoS Terminal or e-commerce, PayLife develops individual and comprehensive
products to meet all needs.
For PayLife, innovation and creativity are part of everyday business. Quick has become one of
the most successful ‘electronic purses’ in the world. At home and abroad, PayLife is
offering
customers total solutions for PoS terminals, online trading, prepaid cards and credit
cards.
PayLife. Bringing life to your card.
Please address press enquiries to:
Angela Szivatz, 01 717 016 541
PayLife Bank GmbH
angela.szivatz@paylife.at
www.paylife.at
